Mobile App Development: how to guarantee your project will succeed

Once you’ve decided you want to create a mobile app for your business, you need to find a development team to carry it out. And not just any team but experts in creating successful and high-quality apps.

Because it’s not only about getting your app downloaded, it’s about converting those people into regular users. Truly offering them a product they want to keep using over and over again.

To achieve this you need to take into account some aspects to ensure success in the development of your mobile app. Take notes!

Success factors for mobile app development

 

What characteristics must be present in the development of mobile applications? We’ll summarise them for you:

1. Fulfil a need

Your application should respond to a specific need. Find out how your app would be adding value to the users and why they should keep using it.

Besides, it should be different from the other apps that are already available on the market. If you limit yourself to copying what others have done, it will be very hard to distinguish yourself.

So, ask yourself what you want to achieve with your app. Do you want to entertain? Discover a new form of communication? Offer a unique mobile shopping experience?

Whatever your objective is, make sure it truly responds to the need(s) of your target audience.

 

If you limit yourself to copying other apps, it is very difficult to distinguish yourself

 

2. Usability

Usability is becoming increasingly important in the development of apps. The design of the mobile application, as well as the way to navigate through it, must be straightforward

It simplifies to the maximum the processes that can be more complex for the user, such as the registration or purchase phase. Therefore, you must make the navigation intuitive with a clear and attractive design.

No matter how good your application is,  if the user needs help to understand how to perform an action, they will start looking for an easier alternative.

 

You might be interested: How to maximise the value of your app’s push notifications

 

 3. Experienced developers

Before reaching the development phase, you must find a team with experience in developments similar to yours. Here it’s of vital importance they understand your needs, otherwise, they won’t be able to transform it to an app.

Make sure you always review the development team’s portfolio to be 100% sure it fits your type of project and your requirements.

 

You might be interested in: Why you need a Digital Partner for your Business

 

4. Communication

If you’re not really familiar with the IT sector and want to outsource the development of a mobile application, its fundamental that the communication between you and the team goes as smooth as possible.

It’s pointless having a great development team if it takes days to reach them. Think about intermediate milestones for example. They should be available to listen to your feedback in order to implement the changes and move forward.

 

Keep reading: Most common mistakes in IT outsourcing and how to solve them

 

5. Testing

It may seem obvious, but the testing phase is more important than you think when it comes to mobile app development. By conscientiously testing an app, you will be able to solve the problems that may arise before launching it

This will help you to detect possible bugs or errors in an earlier stage. If you take the time to test an application well, you will improve the user experience without a doubt.

If you don’t run a test phase, the application that reaches the end-user may contain errors. Just imagine what it would be like for a new user to discover that the app doesn’t work or closes automatically after opening it.

Therefore, it’s definitely worth it to test your app before launching it to the Google Play Store or the App Store. Remember: you only get one chance to make a first impression, so make sure it’s the best version possible.

 

You might be interested: Custom App: everything you need to create the application you want

 

6. Visibility in stores & marketing

Once your app is launched, it’s time to make your app findable and promote it. You can do this by optimising your mobile application for the app store (ASO) or by creating a landing page (SEO).

This will not only help to position your app better in the search results of the stores but also to increase the number of downloads. You could, for example, add a description of your app and include keywords in it or add a category to it.

However, you shouldn’t forget about other aspects such as creating an attractive app icon which can also make a difference between getting a download or not.

Likewise, it is important that you create a website or landing page for the app. 

 

It’s important that you create a website or landing page for the app as users don’t just download applications from the official store of their operating system.

 

Instead, they turn to search engines to find the app they’re looking for. That’s why, if you position this website or landing page correctly by applying SEO, you’ll get more downloads.

 

Keep reading: What Are The Best Mobile App Marketing Strategies? [2020]

 

7. Updates

The development process doesn’t end once the mobile application is launched. After it’s published, it’s time to listen to the user’s feedback by checking out the reviews and comments.

This could not only help you to detect bugs you had overlooked but also serve as a source of inspiration for new functionalities.

 

It is important to listen to your users in order to improve your application

 

 

For this reason, it’s important to keep track of the user statistics and feedback to use them in order to keep improving your mobile app.

 

 

Related content: How to define the lifecycle of mobile software development

 

 

Developing your mobile application with Yeeply

At Yeeply we have years of experience in the creation of mobile applications. Our teams have all gone through a certification process in order to provide you with high-quality software development services.

Even before signing anything, you will be able to contact the team to make sure it’s the team you are looking for. This also means that from the very beginning, you will be able to discuss the details of your project with them.

After you’ve defined all the functionalities of your app together, your project will start as soon as possible. During the development process, you can rely on Yeeply for any support or advice you need.

 

Are you ready to get started? Let’s find you a suitable app development team!