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The usability of mobile apps is the key element for their success

Mobile applications have brought a revolution in the interaction of users with their mobile devices. Mobile phones have developed from simple tools to keep in touch with family and friends to genuine centers for daily tasks management. A huge part of the success that the mobile applications have achieved depends on the usability that offers the smartphones and tablets.

The usability of mobile applications

Users became much faster familiar with touch gestures then with those items made by elements such as keyboards or mices. For this reason, it is not surprising that all mobile consumers, including children and older people, find it easy to learn how to handle different devices.

However, not all applications have been able to reach the same success. Many of them are already forgotten for various reasons. One reason is the difficult usability of the app. Unintuitive gestures or poor organization of the elements in the design are usability errors that can lead users to discard certain mobile application and to move them to find better alternatives.

Efficiency and effectiveness in mobile applications

The first thing to consider in terms of usability, is that an application should be effective and efficient. This means that you must give the user where they are looking for,  quickly and easy. An app must meet needs in a time as short as possible and without requiring the user to have great knowledge of their use and without requiring a long learning process. The apps must reach  effectiveness and efficiency through a good user experience. Only in this way you will give the consumers an experience that provides them confidence to repeat. Thus, usability is a fundamental mechanism, when speaking about loyalty for the users in the field of mobile applications.

How, when and where?

It is very important to know the context in which the application will be used: The application must be used on the move? Or users can interact with it from home? All these aspects will determine the degree of usability that the app must have. To know the context of the application, it is also important to know the target public and to know their behavior in the mobile environment.

The higher the degree of usability of an app is, the more likely it is that it will be permanent  installed on mobile devices. By this way, the positioning ASO is not penalized for a high number of uninstalls. A good application development and integration with the specific gestures to each operating system are two factors that contribute to a good level of usability and thus facilitate the user experience.

For a good usability of your app it is crucial to have a specialized professional in the field, whether the same developer or a person outside the development process. If you do not know where to find a good expert in usability, in Yeeply you can find nearly 2,500 registered developers that have the skills to develop the app you need.

Julia Bergshoef

Proyecto Marketing