Mobile app trends for 2022 are already well defined. The market is expected to reach €662 billion. We already spend more than 90% of our time using our mobiles, using applications.
Mobile devices have transformed operating models and markets. For this reason, companies that want to use the enormous potential of applications to attract and retain customers must be up to date with the trends of this market for 2022, which is evolving rapidly.
- Current staus of the mobile application market for 2022
- Main trends and predictions in apps for the coming years
- The 8 trends in apps for 2022
- Yeeply is the leader in app development
Current status of the mobile application market for 2022
Mobile devices are capable of concentrating people’s attention and data can prove it. Investing in mobile applications is a safe bet for all companies that want to reach a larger audience and retain their attention.
- The time we spent on the mobile in 2021 was 4 hours and 48 minutes on average per day, which is 30% more than in 2019. Usage time continues to increase as the mobile phone has evolved from a simple entertainment tool to a tool for almost every aspect of our lives.
- There were 230 billion app downloads in games alone globally in 2021, resulting in user spending of $170 billion.
- China leads the mobile app industry with almost 100 billion downloads in 2021. India and the United States, which come in second and third on this list, got 26 and 12 billion downloads respectively for the same period.
- SensorTower predicts a compound growth rate of 19.5%, which means App Store and Google Play revenue could reach $270 billion by 2025.
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Main trends and predictions in apps for the coming years
The demand for mobile applications is expected to grow in the coming years. Within this market, we are already seeing some trending apps for 2022, hich are coming on strong and are likely to stay with us for a long time.
These App Trends of 2022 are Machine Learning and Artificial Intelligence for mobile applications, IoT or cloud computing.
In 2019, the global mobile apps market size was valued at USD 154.05 billion, and is expected to grow at a compound annual growth rate (CAGR) of 11.5% between 2020 and 2027.
This increase is due to the increase in Internet penetration, especially in developing countries such as India, China and Brazil, as it facilitates downloads through distribution platforms such as the App Store (iOS) and the Google Play Store.
The growing adoption of Machine Learning in emerging markets such as Asia is growing their economy, as it favors access to consumers who are willing to try new AI-enabled services and products, which boost their regional market.
Key players in this industry include Amazon Web Services, Baidu Inc., Google Corporation, or Microsoft Corporation, among others. These providers are partnering with other companies to improve their reach. For example, Microsoft Corporation partnered with the LV Prasad Eye Institute in Hyderabad. This association aims to allow Machine Learning to bring improvements in eye care services such as early detection in diabetic eye disease.
In the wake of COVID-19, applications based on social networks, games and entertainment saw their number of downloads increase. However, there has also been an increase in all kinds of applications and new business models.
This new market landscape provides new opportunities for companies and developers and right now the creation of new business partnerships is a growing value.
The 8 trends in apps for 2022
Below we present the main predictions for the mobile application market for this year.
It promises to improve latency, network capacity or connection density. Already offered in some parts of the world, it will soon become a global phenomenon.
It will enable developers to build apps faster and pave the way for apps that use augmented reality, IoT, Artificial Intelligence, and Machine Learning.
The pandemic changed our lifestyle in many ways and mobile wallets were one of the most significant changes.
Contactless payment solutions like Apple Pay and Google Pay have solved the problem. We can now make any payment comfortably, quickly and safely.
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AI and Machine Learning are the forces behind chatbots, facial detection, recommendation engines or voice recognition.
As technology becomes more advanced, so does the number of ways and the ease with which it can be integrated into a mobile app.
This technology is already used in a multitude of sectors such as medical care, electronic commerce, museums, etc.
They are small sensors or beacons capable of interconnecting the online and offline world. These sensors send signals to other smart devices that connect to the customer’s phone via Bluetooth.
They allow you to better understand customer behaviour by analysing how they interact with your mobile applications and monitor consumer behaviour.
The Internet of Things is an ecosystem of smart devices that can communicate with other devices through the Internet. From the lights in our house, to the ovens in our kitchens, through Alexa, Siri or Google Assistant, everything can be controlled with a mobile app.
Samsung, Xiaomi, Nest and Honeywell build a solid platform at affordable prices to make this the future of any home.
Augmented Reality / Virtual
Reality Augmented Reality superimposes artificial objects on real world objects. Instead Virtual Reality offers an artificial environment.
In addition to mobile games, these technologies can be used to improve the effectiveness of educational and training applications. For example, they allow doctors to perform complex operations in an environment that seems real. These technologies have made it possible to create some of the best apps of 2022.
When we hear blockchain, we inevitably think of Bitcoin. Although cryptocurrencies were the starting point for this technology, its application has evolved into other areas.
It is also used to track digital assets, protect digital identity, provide cloud storage solutions, and much more.
If we combine the blockchain with other trends such as IoT or AI, we will have applications in 2022 that, in addition to being more secure, will be faster and more profitable.
Mobile applications are one of the most versatile mobile trends and capable of adapting to any sector. It can help users find restaurants, order an Uber, or even find a date through Tinder.
Companies also benefit from these applications, as they can become great tools for managing and optimising business processes.
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Yeeply is a leader in app development
At Yeeply we have been the benchmark for the development of the best mobile apps in Spain and other European countries for many years.
All of our certified teams use the latest technologies to offer innovative products that keep pace with the times and market trends.
If you are looking for a development team, a freelancer or a technological profile to develop your company’s app, contact us!
Our experts are here to help you!