mobile advertising

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How to carry out app promotion: the significance of 360° campaigns

  Investing in app promotion is essential to ensure that our app stands out in the app market and, thus, reaches out to our potential ...
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The importance of Mobile Marketing in app launching

The rise of mobile technology in our society is well known. Already established among us, it has created a new dimension of marketing; Mobile Marketing. ...
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How to optimise a newsletter for mobile

  Checking your email via mobile devices is becoming more common. Optimizing a newsletter for mobile should be a priority for companies, just like having ...
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3 Metrics for a mobile marketing strategy

  Is there any way to know for certain if our app is successful or not? Yes: by making use of metrics. There are many ...
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Good and bad practices in App Store Optimization

  At the moment when we are about to launch a mobile application − whatever kind it may be − our app marketing strategy must ...

Mobile Marketing Strategy: 4 best practices to improve your analytics

When we first arrive at the world of analytics − regardless of whether it’s for an app, mobile, etc. − we often fall into the ...