mobile advertising

How to carry out app promotion: the significance of 360° campaigns
Investing in app promotion is essential to ensure that our app stands out in the app market and, thus, reaches out to our potential ...

The importance of Mobile Marketing in app launching
The rise of mobile technology in our society is well known. Already established among us, it has created a new dimension of marketing; Mobile Marketing. ...

How to optimise a newsletter for mobile
Checking your email via mobile devices is becoming more common. Optimizing a newsletter for mobile should be a priority for companies, just like having ...

3 Metrics for a mobile marketing strategy
Is there any way to know for certain if our app is successful or not? Yes: by making use of metrics. There are many ...

Good and bad practices in App Store Optimization
At the moment when we are about to launch a mobile application − whatever kind it may be − our app marketing strategy must ...
Mobile Marketing Strategy: 4 best practices to improve your analytics
When we first arrive at the world of analytics − regardless of whether it’s for an app, mobile, etc. − we often fall into the ...